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Vimto Limited

Fri, 10 Feb 2012 08:52:47 +0000

Strengthens digitial marketing - creative agency appointed
Vimto Ltd, which is owned by Mereyside-based Nichols Plc, is re-focusing its marketing spend from TV to digital. The brand aims to capitalise on its growing online popularity. London creative agency Lean Mean Fighting Machine has been appointed to handle the digital strategy.

Unilever PLC

Tue, 07 Feb 2012 09:54:56 +0000

£124m increase in promotional spend - cautious outlook
Anglo-Dutch company Unilever, the world's second-biggest maker of branded household products by sales, increased its marketing budget by £124m to £5.13bn in 2011. Net profits increased 1% from £3.8bn to £3.83 in 2011 but the company is cautious of the future outlook due to difficult conditions in mature economies.

Everything Everywhere Limited

Tue, 07 Feb 2012 09:00:18 +0000

To increase advertising budget - branding campaigns
Everything Everywhere Ltd is launching a marketing campaign for its T-Mobile and Orange brands. The campaign will position T-Mobile as a value service and Orange as a higher-end service.

Betfair Limited

Fri, 03 Feb 2012 09:14:21 +0000

Betfair appoints sports stars in marketing revamp
In a marketing revamp, Betfair has appointed sports stars.

Premier Foods Group Limited

Thu, 02 Feb 2012 09:58:29 +0000

£50m TV advertising - Turnover £2.4bn - 13876 Employees
Premier Foods has began a programme of TV advertising as part of its strategy to double marketing spend to more than £50m in 2012 to help restore growth. The new TV advertising will build on the strengths and heritage of the brands while reinforcing their relevance for todayâ€™s consumers. Michael Clarke is Chief Executive officer.

Ryanair UK Limited

Thu, 02 Feb 2012 09:50:29 +0000

Revenue up 13% - Profit £12.5m - 2% drop in Passenger numbers
Ryanair recorded revenues up by 13% to £706m. The income lift helped the airline register a £12.5m profit in the three months to 31 December, reversing the £8.8m loss in the same period last year. Rising revenues also helped mitigate a 2% drop in passenger numbers and an 18% increase in fuel costs.

Gartner U.K. Ltd

Fri, 06 Jan 2012 09:52:44 +0000

Gartner predicts global IT spending to grow 3.7 per cent in 2012
Worldwide IT spending is to increase 3.7 percent in 2012 according to forecasts by research firm Gartner.

KANTAR MEDIA UK LTD

Wed, 21 Dec 2011 07:57:43 +0000

Ad spending increased in 2011, but growth slowed in Q3
Total advertising expenditures in the first nine months of 2011 increased 1.5 percent from a year ago, according to data released today by Kantar Media.

O2 Plc

Tue, 13 Dec 2011 10:51:22 +0000

O2 launches festive social media marketing campaign
Mobile service provider O2 has unveiled its latest social media marketing campaign.

Everything Everywhere Limited

Fri, 09 Dec 2011 12:27:39 +0000

Everything Everywhere boosts network spend
UK's biggest cellco still lagging Vodafone and O2 in capex levels, says analysts, as Virgin denies LTE plans