Alert Data News | Business | Companies | UK | Marketing

Healthy Buildings (Ireland) Limited

Mon, 21 May 2012 08:30:07 +0100

£160,000 investment - new marketing strategy - creating 15 jobs
Environmental health company Healthy Buildings (Ireland) is investing over £160,000 in an expansion which will create 15 jobs. The Belfast-based firm has received £30,000 from Invest NI to create a marketing strategy for Scotland and the north of England. It employs 60 people and hopes to increase sales in Great Britain to £500,000 by 2013.

Arla Foods UK Plc

Fri, 18 May 2012 08:52:49 +0100

250 global jobs lost - Costs cut by $86m - Business growth
Arla Foods is to cut 250 jobs globally as part of a programme to cut annual costs by US$86m and reduce complexity within the organisation. It will also reduce its spend on market research and analysis activities. The company has seen significant growth which it expects to continue. Peder Tuburgh is the chief executive.

M-Squared Lasers Limited

Fri, 04 May 2012 08:29:14 +0100

3.85m funding secured - Further Company Development
M Squared Lasers, developer and manufacturer of lasers and optical instruments for industrial and scientific applications, has secured an investment of 3.83m from The Business Growth Fund. The investment will further develop the company's laser technology and fund their sales and marketing. BGF business director Mark Bryant will join M Squared Lasers board as a non-executive director as part of the deal.

N Brown Group Plc

Fri, 04 May 2012 08:03:23 +0100

Profits and sales growth - ecommerce expansion - positive outlook
Online and catalogue retailer N Brown recorded 4.8% growth in revenue to £753.2m in the year to March 2012, while pre-tax profit rose 2.5% to £96.9m. It is focusing on international expansion and is launching a digital marketing campaign in the US. New brands will be launched on the Simply Be website.

Molson Coors Brewing Company (UK) Limited

Thu, 03 May 2012 08:35:35 +0100

£2m Advertising campaign - Turnover £1.3bn - 2400 Employeees
Molson Coors is to launch a £2m music-themed marketing campaign for its seasonal beer Carling Zest as it looks to raise the profile of the beer in the run-up to summer.

Hotels4u.com Limited

Tue, 01 May 2012 08:31:30 +0100

E-retailer loses £120,000 - online marketing campaign suspended
Thomas Cook-owned Hotels4U suspended a one-day discount campaign on Facebook and Twitter after losing more than £120,000 during the first few hours of the promotion. Customer complaints about the campaign being suspended were unheld by the Advertising Standards Authority. Hotels4U substantially underestimated the amount of bookings the campaign would attract.

Gressingham Foods Limited

Thu, 19 Apr 2012 08:41:43 +0100

Major marketing drive - 500,000 additional customers
Specialist meat products firm Gressingham Foods is planning a major marketing investment to encourage an additional 500,000 consumers across the UK to cook with duck. The company employs 500 people in East Anglia and is the principal supplier of fresh duck to the retail and food service sectors. William Buchanan is joint managing director.

Blue Insurances Limited

Tue, 17 Apr 2012 08:30:52 +0100

Online insurance company sponsors Real Radio - marketing campaign
Online travel insurance company Blue Insurances, which trades as Multitrip.com, is sponsoring Real Radio as part of radio and outdoor marketing activity planned by The Media Agency Group. Multitrip.com will take over the Real Radio homepage with its advert and design. Social media promotion will run throughout the campaign.

Mars Chocolate Uk Limited

Wed, 11 Apr 2012 08:08:22 +0100

Doubling ice cream marketing to £2m - product enhancements
Mars is increasing marketing spend on ice cream brands to £2m in 2012. It launched an improved recipe for Twix Ice Cream in March 2012 and the bar has become the number three best seller in Europe. It is also improving the packaging of Mars and Snickers Ice Creams. Year to January 2011: turnover £743.6m; 1,255 employees.

Brothers Drinks Co Limited

Thu, 05 Apr 2012 01:56:25 +0100

Launching marketing campaign - £5m cider promotion
Brothers Drinks Co is investing £5m in 2012 to market its cider products, including ads on TV, online and in cinemas. The campaign is expected to reach 90% of the brands target audience. 2010: turnover £28.25m; 84 employees.