Search Marketing News

	Date	Headline	Summary	Organisation	Turnover	Profit	Employees	Locations
Budgets & Expenditure - Marketing
	02 Feb 2012	£50m TV advertising - Turnover £2.4bn - 13876 Employees	Premier Foods has began a programme of TV advertising as part of its strategy to double marketing spend to more than £50m in 2012 to help restore growth. The new TV advertising will build on the strengths and heritage of the brands while reinforcing their relevance for todayâ€™s consumers. Michael Clarke is Chief Executive officer.	Premier Foods Group Limited	£2,391m	£-18.0m	13,876	54
	07 Feb 2012	£124m increase in promotional spend - cautious outlook	Anglo-Dutch company Unilever, the world's second-biggest maker of branded household products by sales, increased its marketing budget by £124m to £5.13bn in 2011. Net profits increased 1% from £3.8bn to £3.83 in 2011 but the company is cautious of the future outlook due to difficult conditions in mature economies.	Unilever PLC	£38,653m	£5,536m	165	2
	07 Feb 2012	To increase advertising budget - branding campaigns	Everything Everywhere Ltd is launching a marketing campaign for its T-Mobile and Orange brands. The campaign will position T-Mobile as a value service and Orange as a higher-end service.	Everything Everywhere Limited	£5,298m	£-40.0m	16,000	700
	02 Feb 2012	Revenue up 13% - Profit £12.5m - 2% drop in Passenger numbers	Ryanair recorded revenues up by 13% to £706m. The income lift helped the airline register a £12.5m profit in the three months to 31 December, reversing the £8.8m loss in the same period last year. Rising revenues also helped mitigate a 2% drop in passenger numbers and an 18% increase in fuel costs.	Ryanair UK Limited	£920m	£225m	5,000	6
	03 Feb 2012	Betfair appoints sports stars in marketing revamp	In a marketing revamp, Betfair has appointed sports stars.	Betfair Limited	£126m	£-12.1m	1,076	1
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Budgets & Expenditure

Marketing